Abstract
Emerging markets are a significant part of the global economy, characterized by rapid economic growth, innovation, and challenges. Entrepreneurship is a key driver in these markets, driving innovation, creating jobs, and fostering economic resilience. However, these markets also present unique obstacles, such as limited access to capital, weak infrastructure, and regulatory complexities. This research paper explores the nature of entrepreneurship within emerging markets to identify challenges, opportunities, and determinants of successful entrepreneurial activities. Based on some empirical studies, reports, and cases, the role of technology and government policies in ensuring growth is emphasized. Therefore, case studies from India, Brazil, and Nigeria are analyzed to highlight diverse approaches entrepreneurs use to achieve success. More importantly, the paper provides policy and strategic recommendations to governments, investors, and stakeholders who can support the sustainable entrepreneurial ecosystem. The finding underscores the transformational potential of entrepreneurship in driving economic development and innovation in emerging markets; it offers an insight into the systemic barriers to overcoming opportunities towards inclusive growth.
Published Version
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