Abstract
In Today business environment is of a buyers’ market. This trend is the result of international transitions and macroeconomic, technological, political, and social changes. Business Environment and Economic Environment in India effect growth and development in Economy. The GDP (Gross Domestic Product) and Gross National Income in India measure Social and economic status. The development as sustained development for long time period economic progress and economic growth as quantitatively and qualitatively fastens the growth rate of income in economy to upgrade the standard of living. Business environment is multifaceted as it is an opportunity for some but a challenge for others and changes may be viewed by individuals. Early identification of opportunities helps an enterprise to have the advantage. As the country's economic and social development continues, there is increasing pressure on businesses to consider the environmental and social impacts of their operations. Now, the business environment in India is very dynamic and rapidly evolving with country's strong economic growth, openness to foreign investment, youthful demographic. In this article, focus remain on important trend in the Indian business environment giving importance to sustainability and social responsibility, creating opportunities for businesses of all kinds and effect of economic environment and business environment on business.
Published Version
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