Focus on Authors

Abstract

Sinan Aral (“ Commentary—Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion ”) is a faculty member in the Information, Operations and Management Sciences Department of the New York University Stern School of Business and affiliated faculty at the Massachusetts Institute of Technology (MIT). He is a Phi Beta Kappa graduate of Northwestern University and holds master's degrees from the London School of Economics and Harvard University as well as a Ph.D. from MIT. He studies how behavioral contagions spread through social networks—from products to productivity to public health—by analyzing how the distribution and movement of information inside firms impacts information worker productivity; how information diffusion in massive online social networks influences demand patterns, consumer e-commerce behaviors, and word-of-mouth marketing; and how investments in IT capital and complementary intangible assets combine to create productivity and business value benefits for firms. His research has won numerous awards. Neeraj Arora (“ Efficient Choice Designs for a Consider-Then-Choose Model ”) is the John P. Morgridge Chair in Business Administration at the University of Wisconsin–Madison, where he also serves as the Executive Director of the A.C. Nielsen Center for Marketing Research. He has an undergraduate degree in engineering from Delhi University, and an MBA and Ph.D. from The Ohio State University. He serves on the editorial boards of Journal of Marketing Research and Marketing Science. His papers have appeared in the Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of Marketing, International Journal of Research in Marketing, and Marketing Letters. Nuno Camacho (“ Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality ”) is a doctoral student in marketing at the Erasmus School of Economics, Erasmus University Rotterdam (The Netherlands). His research interests include behavioral modeling (i.e., building econometric models to study individual and joint consumer decision processes) and behavioral economics applied to marketing. In terms of substantive focus, he is working on topics in the life sciences industry and is interested in new product adoption, cross-cultural differences, and social influences in decision making. Nicholas A. Christakis (“ Commentary—Contagion in Prescribing Behavior Among Networks of Doctors ”) is an internist and social scientist who conducts research on social factors that affect health, health care, and longevity. He is a professor of medical sociology in the Department of Health Care Policy at Harvard Medical School, a professor of medicine in the Department of Medicine at Harvard Medical School, and a professor of sociology in the Department of Sociology in the Harvard Faculty of Arts and Sciences. In 2009, he was named one of the 100 most influential people in the world by Time magazine. Bas Donkers (“ Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality ”) is an associate professor of marketing at the Erasmus School of Economics, Erasmus University Rotterdam (The Netherlands). His research interests are in behavioral modeling with a specific focus on individual decision making. Applications include, among others, charitable giving, search behavior, and patient preferences. His work has been published in Marketing Science, the Journal of Marketing Research, and the International Journal of Research in Marketing. James H. Fowler (“ Commentary—Contagion in Prescribing Behavior Among Networks of Doctors ”) is a social scientist whose work lies at the intersection of the natural and social sciences. His primary areas of research are social networks, behavioral economics, evolutionary game theory, political participation, cooperation, and genopolitics (the study of the genetic basis of political behavior). He is a professor in the School of Medicine and the Division of Social Sciences at the University of California, San Diego. For 2010–2011, he has been named a fellow of the John Simon Guggenheim Foundation. David Godes (“ Commentary—Invited Comment on ‘Opinion Leadership and Social Contagion in New Product Diffusion’ ”) is an associate professor in the Marketing Department at the Robert H. Smith School of Business, University of Maryland. Prior to joining the University of Maryland, he taught at Harvard Business School. He received a B.S. in economics at the University of Pennsylvania and an S.M. and Ph.D. in management science from the Massachusetts Institute of Technology. His research interests include word-of-mouth communication, social networks, media competition, and sales management. Raghuram Iyengar (“ Opinion Leadership and Social Contagion in New Product Diffusion ”; “Rejoinder—Further Reflections on Studying Social Influence in New Product Diffusion ”; “Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models ”) is an assistant professor of marketing at The Wharton School of the University of Pennsylvania. He earned his Ph.D. from Columbia University and his B.Tech. from IIT Kanpur, India. His research focuses on social networks, new product diffusion, and pricing. Anja Lambrecht (“ Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage ”) is an assistant professor of marketing at the London Business School. She received her Ph.D. from Goethe-University, Frankfurt, Germany. Her research interests lie in firms' nonlinear pricing strategies, how consumers choose and use under nonlinear pricing plans, and how consumers adopt new service technologies. Qing Liu (“ Efficient Choice Designs for a Consider-Then-Choose Model ”) is an assistant professor of marketing at the University of Wisconsin–Madison. She received her B.S. degree from the University of Science and Technology of China, and her M.S. and Ph.D. in statistics from The Ohio State University. Her research focuses on the application and development of statistical theories and methodology to help solve problems in marketing and marketing research; areas of interest include conjoint analysis, consumer choice, experimental design, and Bayesian methods. Her papers have appeared in Marketing Science, Quantitative Marketing and Economics, and Statistica Sinica. Vishal Narayan (“ How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism ”) is an assistant professor of marketing at the Johnson School at Cornell University. He holds a Ph.D. in marketing from the Stern School of Business, New York University, and an MBA degree from the Indian Institute of Management, Lucknow, India. His research interests include understanding how social interactions affect market outcomes. He applies Bayesian econometric methods to study consumer and firm behavior. Vithala R. Rao (“ How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism ”) is the Deane Malott Professor of Management and Professor of Marketing and Quantitative Methods, Johnson Graduate School of Management, Cornell University. He holds a Ph.D. in applied economics/marketing from The Wharton School of the University of Pennsylvania. He has published more than 100 papers on topics including conjoint analysis and multidimensional scaling, pricing, bundle design, brand equity, market structure, corporate acquisition, and linking branding strategies to financial performance; his current work includes peer influence, competitive bundling, dynamic attribute trade-offs, and trade promotions. He received several awards, including the 2008 Charles Coolidge Parlin Marketing Research Award, presented by the American Marketing Association and the American Marketing Association Foundation, recognizing his “outstanding leadership and sustained impact on advancing the evolving profession of marketing research over an extended period of time.” Oliver J. Rutz (“ The Evolution of Internal Market Structure ”) is an assistant professor of marketing at the Yale School of Management, New Haven, where he researches and lectures on online marketing with an emphasis on paid search management. He received his Ph.D. in marketing from UCLA Anderson in 2007. He won the 2007 EMAC best dissertation paper award and honorable mention in the 2007 Alden G. Clayton Doctoral Dissertation Proposal Competition. He is a member of the Handelsblatt-Management-Forum, a bimonthly international academic panel in Germany's leading business and financial newspaper. Carolyne Saunders (“ How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism ”) is a Ph.D. student in marketing at the Johnson Graduate School of Management at Cornell University. She holds an M.Sc. in economics and business research from the University of Groningen, The Netherlands, and a B.A. (Hons) in economics from the University of Cambridge, United Kingdom. Her research interests include quantitative analysis of consumer behavior and theoretical and empirical modeling of new product development. Katja Seim (“ Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage ”) is an assistant professor of business and public policy at The Wharton School of the University of Pennsylvania. She received her Ph.D. in economics from Yale University. Her research interests lie in the empirical analysis of competitive behavior, including firms' product introduction and entry decisions, nonlinear pricing, and the adoption of new technologies. Dmitry Shapiro (“ Profitability of the Name-Your-Own-Price Channel in the Case of Risk-Averse Buyers ”) is an assistant professor of economics at the University of North Carolina Charlotte. He received a Ph.D. degree in economics from Yale University in 2006. He works on experimental economics and applied micro theory. Garrett P. Sonnier (“ The Evolution of Internal Market Structure ”) is an assistant professor of marketing at the McCombs School of Business at the University of Texas at Austin. He received his Ph.D. in marketing from the UCLA Anderson School of Management. His current research interests include product management, product and brand perceptions, pricing, Bayesian econometrics, and multivariate Bayesian statistics. His research has been published or accepted for publication in Quantitative Marketing and Economics, the Journal of Marketing Research, and Marketing Science. Ashish Sood (“ Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies ”) is an assistant professor of marketing at Goizueta School of Business, Emory University. He has a Ph.D. in marketing from the University of Southern California, a bachelor's degree in electrical engineering, and an MBA in marketing from Nanyang Technological University, Singapore. Having worked for 12 years in the industry before joining academia, he is an expert in the areas of marketing, innovation, technology management, and financial analysis. His research has been published and featured in many reputed management publications (http://www.bus.emory.edu/individuals/asood). Stefan Stremersch (“ Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality ”) holds a chair in marketing and is the Desiderius Erasmus Distinguished Chair of Economics at the Erasmus School of Economics, Erasmus University Rotterdam (The Netherlands) and a professor of marketing at the IESE Business School, Universidad de Navarra (Spain). His current research interests are in innovation acceptance/diffusion, marketing of technology and science, and international marketing. He has won several awards, such as the Harold H. Maynard Best Paper Award of the Journal of Marketing (2002), the J. C. Ruigrok Prize (2005) for the most productive young researcher in the social sciences in The Netherlands (only once in four years awarded to an economist), and the AMA Early Career Award in Marketing Strategy (2008). He also received the 2004 Research Prize at Erasmus University Rotterdam for outstanding research performance, selected among all Erasmus faculty across all disciplines and schools. Gerard J. Tellis (“ Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies ”) is Professor, Jerry and Nancy Neely Chair of American Enterprise, and Director of the Center for Global Innovation, at the University of Southern California Marshall School of Business. He is an expert in advertising, innovation, global market entry, new product growth, global diffusion, quality, and pricing. He has published four books and over 100 papers that have won over 15 awards, including the Frank M. Bass Award, the William F. Odell Award, the Harold D. Maynard Award (twice), and the Vijay Mahajan Award for Lifetime Contributions to Marketing Strategy. He is a trustee of the Marketing Science Institute; a distinguished professor of Marketing Research, Erasmus University, Rotterdam; a senior research associate at the Judge Business School, Cambridge University, United Kingdom; and a fellow of Sidney Sussex College (http://www.gtellis.net). Catherine Tucker (“ Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage ”) is the Douglas Drane Career Development Professor in IT and Management and an assistant professor of marketing at the MIT Sloan School of Management. She received an undergraduate degree in politics, philosophy and economics from Oxford University and a Ph.D. in economics from Stanford University. She is interested in understanding how networks, privacy concerns, and regulation affect marketing outcomes. Thomas W. Valente (“ Opinion Leadership and Social Contagion in New Product Diffusion ”; “ Rejoinder—Further Reflections on Studying Social Influence in New Product Diffusion ”) is a professor and Director of the Master of Public Health Program in the Department of Preventive Medicine, Keck School of Medicine, University of Southern California. He uses network analysis, health communication, and mathematical models to implement and evaluate health promotion programs designed to prevent tobacco and substance abuse, unintended fertility, and STD/HIV infections. He is also engaged in mapping community coalitions and collaborations to improve health-care delivery and reduce health-care disparities. He is author of Social Networks and Health: Models, Methods, and Applications (2010, Oxford University Press), Evaluating Health Promotion Programs (2002, Oxford University Press), Network Models of the Diffusion of Innovations (1995, Hampton Press), and more than 100 articles and chapters on social networks, behavior change, and program evaluation. Christophe Van den Bulte (“ Opinion Leadership and Social Contagion in New Product Diffusion ”; “ Rejoinder—Further Reflections on Studying Social Influence in New Product Diffusion ”; “ Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models ”) is an associate professor of marketing at The Wharton School of the University of Pennsylvania. He earned a Ph.D. in business administration at The Pennsylvania State University. His research focuses on social networks, new product diffusion, and business marketing. He is an associate or area editor at Marketing Science and the Journal of Marketing Research, and also serves on the editorial boards of the International Journal of Research in Marketing, the Journal of Business-to-Business Marketing, and the Journal of Marketing. Kenneth C. Wilbur (“ Hybrid Advertising Auctions ”) is a marketing professor at the Duke University Fuqua School of Business. He has previously published papers on click fraud and television advertising in Marketing Science. This latter paper was a finalist for the John D. C. Little Award and won the Frank M. Bass Dissertation Award. His current research focuses on how technology changes advertising and media markets, and econometric models of advertising effectiveness. Yi Zhu (“ Hybrid Advertising Auctions ”) is a Ph.D. student studying quantitative marketing at the University of Southern California Marshall School of Business. He has conducted research in the areas of online auctions and search advertising. He worked as a consultant at Shanghai Investment Consulting Corporation before he came to Vancouver, where he received his M.A. in economics from the University of British Columbia. His research interests focus on the application of industrial organization models in marketing.