Focus on Authors

Abstract

Nadia Abou Nabout (“ Practice Prize Paper—PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising ”) received her Ph.D. from Goethe University Frankfurt, Germany, where she now holds a position as an assistant professor. Her research projects focus on online marketing—in particular, search engine advertising, Facebook advertising, and advertising exchanges. Her publications appeared in journals such as Marketing Science, the International Journal of Research in Marketing, and the Journal of Interactive Marketing. Vikram Bhaskaran (“ Practice Prize Winner—Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey ”) is an analyst at Freshdesk, Inc., in Chennai, India. He graduated with a master's degree in marketing from the Robinson College of Business at Georgia State University. Kevin YC Chung (“ Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls ”) is a doctoral candidate in the Tepper School of Business at Carnegie Mellon University. He will earn his Ph.D. in the spring of 2013. He also holds an M.S. in statistics from the University of Chicago and a B.A. and B.S. degrees from the University of Pennsylvania. Timothy P. Derdenger (“ Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls ”) is an assistant professor of marketing and strategy in the Tepper School of Business at Carnegie Mellon University. He holds a Ph.D. in economics from the University of Southern California and a B.B.A. from the George Washington University. Sandy D. Jap (“ Media Multiplexing Behavior: Implications for Targeting and Media Planning ”) is the Goizueta Term Chair Professor of Marketing at Emory University. Her research focuses on the development and management of interorganizational relationships, multichannel management and design, and e-procurement processes such as online reverse auctions; this research has been published in a variety of books and journals, including the Journal of Marketing Research, Journal of Marketing, Marketing Science, Management Science, and Organization Science. She has received numerous awards and distinctions, including the Lou Stern Award, an MSI Young Scholar award and an O'Dell Award finalist. Currently, she is an editorial board member at the Journal of Marketing Research and Marketing Letters and an area editor for the International Journal of Research in Marketing. Dmitri Kuksov (“ Advertising and Consumers' Communications ”) is a professor of marketing at the Naveen Jindal School of Management, the University of Texas at Dallas; he previously worked at the Washington University in St. Louis. He holds a Ph.D. in marketing from Haas Business School of the University of California, Berkeley. His research interests include competitive strategy, markets with incomplete information, consumer communication and networks, branding and product line strategy, and customer satisfaction. His work has appeared in a number of journals including Marketing Science, Management Science, the Journal of Marketing Research, and the Journal of Economic Theory. He received the 2005 Frank M. Bass Dissertation Award; two of his papers were finalists for 2007 John D. C. Little Award, and one was a finalist for INFORMS 2012 Long Term Impact Award. V. Kumar (“ Practice Prize Winner—Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey ”) is the Regents Professor, Lenny Distinguished Chair, Professor of Marketing, Executive Director of the Center for Excellence in Brand and Customer Management, and Director of the Ph.D. Program in Marketing at the J. Mack Robinson College of Business, Georgia State University. He has been recognized with seven lifetime achievement awards in marketing, the Paul D. Converse Award, the Sheth Foundation/Journal of Marketing Long Term Impact Award, and the Gary L. Lilien ISMS-MSI Practice Prize Award. He has published over 200 articles and books in many scholarly journals in marketing including the Harvard Business Review, Sloan Management Review, Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, and Operations Research. He leads the marketing science to marketing practice initiative at the INFORMS Society for Marketing Science and has worked with Global Fortune 1000 firms to maximize their profits. He spends his “free” time visiting business leaders to identify challenging problems to solve. Gary L. Lilien (“ Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects ”) is a Distinguished Research Professor at Pennsylvania State University, and cofounder and research director of the Institute for the Study of Business Markets ( http://www.isbm.org ). He is an inaugural Fellow of the Institute for Operations Research and the Management Sciences (INFORMS), the INFORMS Society for Marketing Science (ISMS), and the European Marketing Academy. He was honored as a Morse Lecturer for INFORMS and received the Kimball medal from INFORMS for distinguished contributions to the field of operations research. He has received honorary doctorates from the University of Liege, the University of Ghent and Aston University, as well as the 2008 Educator of the Year Award from the American Marketing Association. He received the 2012 Gilbert Churchill Award for Lifetime Contributions to Marketing Research; in 2010, the ISMS-MSI Practice Prize for the best applied work in marketing science globally was renamed the Gary Lilien ISMS-MSI Practice Prize in his honor. Chen Lin (“ Media Multiplexing Behavior: Implications for Targeting and Media Planning ”) is an assistant professor of marketing at the Eli Broad College of Business, Michigan State University, where she teaches undergraduate marketing strategy and a Ph.D. modeling seminar. She received her Ph.D. in marketing from the Goizueta Business School at Emory University in 2012 and her B.S. in computing from the National University of Singapore in 2007. Her research interest lies in examining complex decisions under multiple consumption scenarios; this includes consumer decisions in traditional multicategory and multichannel media consumption, multichannel advertising setting, as well as in broader applications where product categories are seemingly disparate. Her work has been published in Marketing Science. Sharat K. Mathur (“ Practice Prize Paper—Category Optimizer: A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System ”) is a senior vice president with the SymphonyIRI group in Chicago. His work focuses on helping Fortune 100 companies achieve their sales and marketing strategies using advanced, real-time analytics. Previously he worked with Booz & Company and Archstone Consulting, where he served clients across a range of industries. Prior to becoming a management consultant, he was an assistant professor of marketing at the Australian Graduate School of Management in Sydney, Australia. He has a Ph.D. in marketing from the University of Iowa. Rohan Mirchandani (“ Practice Prize Winner—Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey ”) is the director of the Ross Group and Drumsfood International (owner of Hokey Pokey) and is responsible for facilitating the field experiment in India. He graduated with a bachelor's degree in finance from New York University and a master's degree in business administration from the Wharton School of the University of Pennsylvania. He has worked in a private equity firm and currently pursues his passion of entrepreneurship. Elie Ofek (“ Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty ”) is the T. J. Dermot Dunphy Professor of Business Administration at the Harvard Business School. He received his Ph.D. in business and M.A. in economics from Stanford University. His research focuses on how marketing decisions and input can impact innovation strategy and on how firms can leverage novel technologies or major trends to deliver value to customers. His research has appeared in Marketing Science, Management Science, the Journal of Marketing Research, the Journal of Consumer Research, and the Journal of Economics and Management Strategy. He is an associate editor at Management Science and serves on the editorial boards of Marketing Science, the Journal of Marketing Research, and the International Journal of Research in Marketing. Jagmohan S. Raju (“ Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis ”) is the Joseph J. Aresty Professor of Marketing at the Wharton School and the chair of Wharton's Marketing Department. He has a Ph.D. from the Graduate School of Business at Stanford University. His previous work has won the Frank M. Bass Award as well as the John D. C. Little Award. This paper is based on the Ph.D. thesis of Upender Subramanian, who is his 12th doctoral student. John H. Roberts (“ Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects ”) holds a joint appointment as professor of marketing at the Australian National University and the London Business School; he is also an Emeritus Scientia Professor at the University of New South Wales. His research concerns marketing strategy, marketing models and their adoption by industry, new product marketing and brand equity, high-technology marketing, and diffusion of new products. He has won the American Marketing Association's John A. Howard Award, its William O'Dell Award, and its Advanced Research Techniques Forum Best Paper Award; he has been a finalist for the INFORMS Society for Marketing Science's John D. C. Little Award three times and its ISMS-MSI Practice Prize twice. He was the Inaugural Distinguished Researcher of the Year of the Australia/New Zealand Marketing Academy and is the only academic to have won the Australian Marketing Institute's Sir Charles McGrath Award. He sits on the editorial boards of the Journal of Marketing Research, Journal of Forecasting, Marketing Science, and International Journal of Research in Marketing. Julio J. Rotemberg (“ Expected Firm Altruism, Quality Provision, and Brand Extensions ”) is a professor of business administration at Harvard Business School. He has a Ph.D. in economics from Princeton University. His research interests include pricing, with an emphasis on its impact on the economy as a whole, as well as the effect of consumer and worker psychology on firm decision making more generally. He has been editor of the Review of Economics and Statistics and has published in a variety of journals, including Management Science. Anna Sahgal (“ Practice Prize Paper—Category Optimizer: A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System ”) is a principal at AS Marketing International, Sydney, Australia, where she specializes in the development of quantitative and qualitative methodologies that help marketing managers make better decisions. Apart from presenting her work at elite conferences, she has published in the Journal of Retailing and is also the recipient of William R. Davidson Award (honorable mention) for the Best Journal of Retailing Paper. Ron Shachar (“ Advertising and Consumers' Communications ”) is the dean of the Arison School of Business at the Interdisciplinary Center, Israel. Previously he was a faculty member at Yale University and Tel Aviv University. His research interests include advertising, branding, choice modeling, the entertainment industries, identity marketing, and political marketing. His work has been published in numerous academic journals such as the American Economic Review, American Journal of Political Science, Journal of Marketing Research, Marketing Science, Quantitative Marketing and Economics, and the RAND Journal of Economics. He serves as an area editor for the Quantitative Marketing and Economics, is on the editorial boards of Marketing Science and the International Journal of Research in Marketing, and has served as an associate editor in the Journal of Marketing Research. Milap Shah (“ Practice Prize Winner—Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey ”) is the cofounder and director of Hokey Pokey, India, who assisted in the implementation of the concept proposed in this study. Venkatesh Shankar (“ Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects ”) is the Professor & Coleman Chair in Marketing and director of research at the Center for Retailing Studies, Mays Business School, Texas A&M University. His research areas include e-business, competitive strategy, international marketing, branding, pricing, innovation management, and channel and supply chain management. He is the winner of the 2012 Mahajan Award for Lifetime Contributions to Marketing Strategy Research, the 2006 Robert B. Clarke Outstanding Educator Award, the 2001 IBM Faculty Partnership Award, the 1999 Paul Green Award for the best article in the Journal of Marketing Research, and the 2000 Don Lehmann Award for the best dissertation-based article in an American Marketing Association journal. He is a twotime finalist for the ISMS-MSI Practice Prize. He is Editor Emeritus of the Journal of Interactive Marketing, is a former associate editor of Management Science, and is on the editorial boards of the Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, and Journal of Retailing. Ashish Sinha (“ Practice Prize Paper—Category Optimizer: Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System ”) is a professor and Head, School of Marketing, University of New South Wales, Sydney, Australia. He obtained his Ph.D. from the University of Alberta, Canada. His major area of interest lies in developing models that help managers make better decisions. His work has appeared in journals such as Marketing Science, the Journal of Marketing Research, the Journal of Retailing, and Marketing Letters. He is also the recipient of several academic awards, including the William R. Davidson Award for the Best Journal of Retailing Paper (honorable mention), Academy of Marketing Science Best Dissertation Award, and AMA Best Market Research Paper Award; he is also a twice-finalist for the prestigious Gary L. Lilien ISMS-MSI Practice Prize in recognition of his work in the areas of category management, assortment, and disruptive innovation. Bernd Skiera (“ Practice Prize Paper—PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising ”) is director at the E-Finance Lab ( http://www.efinancelab.de ). He received his Ph.D. and his habilitation (venia legendi) from the University of Kiel (Germany) and took over the very first chair of electronic commerce at the School of Business and Economics at Goethe University Frankfurt, Germany. His research projects focus on online marketing—in particular, search engine advertising, social media, pricing, and customer management. His publications appeared in the top management and marketing journals. Kannan Srinivasan (“ Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls ”) is the Rohet Tolani Distinguished Professor in International Business and the H. J. Heinz II Professor of Management, Marketing and Information Systems in the Tepper School of Business at Carnegie Mellon University. He holds a Ph.D. from the University of California, Los Angeles. Upender Subramanian (“ Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis ”) is an assistant professor of marketing at the Jindal School of Management of the University of Texas at Dallas. He obtained his Ph.D. in marketing from the Wharton School, University of Pennsylvania. His research examines how firms compete and collaborate through various arrangements in retailing, telecommunication and other industries. Özge Turut (“ Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty ”) is an assistant professor of marketing at the School of Management, Sabancı University, Turkey. She received her doctoral degree from the Harvard Business School in 2006. Before joining Sabancı University, she was an assistant professor of marketing at the Olin Business School, Washington University in St. Louis. Her research has appeared in leading marketing and strategy journals such as the Journal of Marketing Research and Journal of Economics and Management Strategy. Sriram Venkataraman (“ Media Multiplexing Behavior: Implications for Targeting and Media Planning ”) is an assistant professor of marketing at the Kenan-Flagler Business School, University of North Carolina at Chapel Hill. He received his Ph.D. from Cornell University. His research investigates marketing pertinent questions in the entertainment, pharmaceutical, and U.S. automobile industries. His work has appeared in journals such as Marketing Science, Management Science, and the American Economic Review. Kangkang Wang (“ Advertising and Consumers' Communications ”) is a marketing Ph.D. student at the Washington University in St. Louis; she is expecting to graduate in 2013. Her research interests include quantitative modeling, status goods marketing, durable goods marketing, and strategic implications of consumer behavioral anomalies. Z. John Zhang (“ Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis ”) is a professor of marketing and the Murrel J. Ades Professor at the Wharton School. He has published many articles in top marketing and management journals on various pricing issues. He has also been an iPhone lover, user, and commentator from its get-go.