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Abstract

René Algesheimer (“ The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation ”) is a professor of marketing and market research at the University of Zurich. He has a diploma in mathematics from the University of Mainz, Germany, and a doctorate in marketing from the University of St. Gallen, Switzerland. His research focus lies in studying contextual effects in consumer preferences formation and decision making. He has published a number of articles about virtual communities and contextual multilevel effects in marketing and management journals, and he frequently cooperates with Internet companies. Subramanian Balachander (“ Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions ”) is an associate professor of management at Purdue University's Krannert School of Management. He has a Ph.D. in industrial administration from Carnegie Mellon University. His research interests are in competitive marketing strategy, pricing, sales promotions, and market signaling. He was recognized as a Purdue University Faculty Scholar in 2009. His research has been published in the Journal of Marketing, Management Science, Marketing Science, the Journal of Consumer Research, Review of Marketing Science, and Marketing Letters. Sharad Borle (“ The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation ”) is an associate professor of marketing at the Jesse H. Jones Graduate School of Business, Rice University, Houston. He holds an MBA degree from the XLRI Institute of Management, Jamshedpur, India, and a Ph.D. from the Carnegie Mellon University. His research interests include Bayesian econometrics and the application of quantitative methods to study consumer behavior. Pradeep K. Chintagunta (“ The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service ”; “ Complementarities and the Demand for Home Broadband Internet Services ”) is the Robert Law Professor of Marketing at the Booth School of Business, University of Chicago. His research interests include understanding pharmaceutical, media, technology, and entertainment markets as well as studying consumer packaged goods markets. Jack (Xinlei) Chen (“ An Empirical Investigation of Private Label Supply by National Label Producers ”) is an assistant professor in marketing at the Sauder School of Business, University of British Columbia. He received his Ph.D. in marketing from the University of Minnesota and his B.Eng. from Tsinghua University, China. His research interests center around firms' strategic actions and irrationality/externality in consumers' choices. In his spare time, he enjoys sports, reading, and spending time with his kids. Yuxin Chen (“ Limited Memory, Categorization, and Competition ”) is the Polk Brothers Professor in Retailing and a professor of marketing at the Kellogg School of Management, Northwestern University. He holds a Ph.D. in marketing from Washington University in St. Louis. His primary research areas include competitive strategy, database and Internet marketing, Bayesian econometric methods, and behavior economics. He is an area editor for Marketing Science and serves as an associate editor for the Journal of Marketing Research, Management Science, and Quantitative Marketing and Economics. His research has appeared in journals such as Marketing Science, the Journal of Marketing Research, Management Science, and Quantitative Marketing and Economics. Marnik G. Dekimpe (“ Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions ”) is a research professor at Tilburg University, The Netherlands, and a professor of marketing at the Catholic University Leuven, Belgium. He received his Ph.D. from the University of California, Los Angeles. He has won best paper awards for Marketing Science (1995, 2001), the Journal of Marketing Research (1999), the International Journal of Research in Marketing (1997, 2001, 2002), and Technological Forecasting and Social Change (2000). He has also won the 2010 Louis W. Stern Award for his work on the valuation of Internet channels. He is an academic trustee with both the Marketing Science Institute and AiMark. He serves as editor of the International Journal of Research in Marketing and also serves on the editorial boards of Marketing Science, the Journal of Marketing, the Journal of Marketing Research, Marketing Letters, Review of Marketing Science, and the Journal of Interactive Marketing. Tirtha Dhar (“ An Empirical Investigation of Private Label Supply by National Label Producers ”) is an assistant professor of marketing at the Sauder School of Business, University of British Columbia. He received his Ph.D. in agricultural and resource economics from the University of Connecticut and M.A. in economics from the Delhi School of Economics. His current research interests deal with marketing and public policy, channel bargaining, and the role of information in online markets. Utpal M. Dholakia (“ The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation ”) is the William S. Mackey and Verne F. Simons associate professor of management at the Jesse H. Jones Graduate School of Management, Rice University. He has a master's degree in psychology and a Ph.D. in marketing from the University of Michigan, as wells as a master's degree in operations research from The Ohio State University. His research interests lie in studying motivational psychology of consumers and online marketing issues such as virtual communities and online auctions. He has published in a number of marketing and management journals and consults with firms in financial services, energy, health care, and high-tech industries. Paul W. Dobson (“ For a Few Cents More: Why Supersize Unhealthy Food? ”) is the head of Norwich Business School at the University of East Anglia in the United Kingdom. He was previously the Storaid Professor of Retailing and Professor of Competition Economics at Loughborough University and has also held posts at the University of Nottingham and the University of St Andrews. His research interests span marketing, economics, strategy, and public policy, and he is currently focusing on the dynamics of price competition in grocery retailing and the impact of retail pricing on overeating and food waste. Eitan Gerstner (“ For a Few Cents More: Why Supersize Unhealthy Food? ”) is a professor of marketing at the Faculty of Industrial Engineering and Management, Technion–Israel Institute of Technology. He received a B.A. in statistics and economics (1976) from Haifa University Israel, and he received his M.A. (1980) and Ph.D. in economics (1983) from the University of California, San Diego. He works in the areas of pricing, service marketing, and marketing strategies, and his research has appeared in leading academic journals. His most recent research focuses on pricing under uncertain demand, customer acquisition and referrals, customer service and satisfaction, and public policy measures to fight obesity and food waste. Anindya Ghose (“ Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? ”) is an assistant professor of information, operations, and management sciences at New York University's Stern School of Business. His primary research seeks to analyze two related issues: the economic impact of the Internet on industries transformed by its technology infrastructure, and the economic value of user-generated content in social media as well as the means for monetization such content through online advertising. In 2007, he received the prestigious National Science Foundation CAREER Award for his work on quantifying the economic value of user-generated content on the Internet. He is also a winner of a 2005 ACM SIGMIS Doctoral Dissertation Award, a 2006 Microsoft Live Labs Award, and a 2007 Microsoft Virtual Earth Award. He serves as an associate editor of Management Science and Information Systems Research. His work has been published or is forthcoming in leading journals such as Information Systems Research, the Journal of Management Information Systems, the Journal of Economics and Management Strategy, MIS Quarterly, Management Science, Marketing Letters, Marketing Science, and Statistical Science. Bikram Ghosh (“ Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions ”; “ Advertising Effectiveness, Digital Video Recorders, and Product Market Competition ”) is an assistant professor of marketing at the Moore School of Business, University of South Carolina. He holds an M.S. in economics and a Ph.D. in management with specialization in marketing from Purdue University. His research focuses on product bundling, pricing, and competitive strategy. He is also interested on the effect of advertising avoidance technologies such as digital video recorders on product market competition. His research has appeared in Marketing Science and Management Science. Wesley R. Hartmann (“ Demand Estimation with Social Interactions and the Implications for Targeted Marketing ”) is an associate professor of marketing at the Stanford Graduate School of Business. He holds a Ph.D. in economics from the University of California, Los Angeles. He is interested in applying and developing econometric techniques to analyze questions relevant to marketing and economics. His current research focuses on dynamic choice contexts, pricing, social interactions, and targeted marketing. Ganesh Iyer (“ Limited Memory, Categorization, and Competition ”) is the Edgar F. Kaiser Professor of Business Administration at the Haas School of Business, University of California, Berkeley. He received his Ph.D. in management from the University of Toronto. His research interests include coordination in distribution channels, competitive strategy, Internet strategy, customer information markets, and the effects of bounded rationality on competitive markets. He is an area editor at Marketing Science and an associate editor at Quantitative Marketing and Economics. His research has appeared in several journals including Marketing Science, Management Science, the Journal of Marketing Research, and Quantitative Marketing and Economics. George John (“ An Empirical Investigation of Private Label Supply by National Label Producers ”) is the General Mills-Gerot Chair in Marketing and Chair of the Marketing Department at the Carlson School of Management, where he also serves as the academic director of the Carlson Brand Enterprise, a consultancy that partners top MBA students with insightful faculty on real-world brand projects. His work centers on the governance of interfirm links. He is one of the nation's leading experts in marketing channels, industrial marketing, and high technology. His current research includes work on component branding and consumer guarantees. Hongju Liu (“ Complementarities and the Demand for Home Broadband Internet Services ”) is an assistant professor of marketing at the University of Connecticut's School of Business. His research interests include dynamic structural models, technology markets, network efforts, pricing, and empirical industrial organization. Before receiving his Ph.D. and MBA from the University of Chicago, he earned an MA in mathematics and an MS in computer science at the University of Wisconsin–Madison. Puneet Manchanda (“ The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service ”) is a professor of marketing at the University of Michigan's Ross School of Business. He received his M.Phil. and Ph.D. in marketing from Columbia University. His research interests span models of social interactions, micromarketing and targeting, advertising, new media, multicategory choice, and learning models. He uses data from various domains such as online and offline social networks, pharmaceuticals, packaged goods, high technology, and gaming in his research. His methodological interests are empirical industrial organization methods and Bayesian econometrics. A recent study identified him as one of the most productive researchers in marketing from 1982 to 2006. He is an associate editor for Management Science and Quantitative Marketing and Economics and is on the editorial boards of Marketing Science, the Journal of Marketing Research, and the International Journal of Research in Marketing. His research has appeared in Marketing Science, the Journal of Marketing Research, Quantitative Marketing and Economics, the Journal of Consumer Psychology, and Marketing Letters. Sungjoon Nam (“ The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service ”) is an assistant professor at the Rutgers Business School at Rutgers, The State University of New Jersey. His research interests include customer relationship management, social interactions, and new product launch strategy in technology, pharmaceutical, and financial markets. Om Narasimhan (“ An Empirical Investigation of Private Label Supply by National Label Producers ”) is an associate professor in marketing at the Carlson School of Management, University of Minnesota. Amit Pazgal (“ Limited Memory, Categorization, and Competition ”) is the Jones Distinguished Associate Professor of Management and an associate professor of marketing at the Jesse H. Jones Graduate School of Business, Rice University. He received his Ph.D. from the Kellogg Graduate School of Management, Northwestern University. His research focuses on the analysis and characterization of marketing to strategic, sophisticated consumers on the one hand and boundedly rational ones on the other. He is an associate editor at Quantitative Marketing and Economics. He has published several articles in leading marketing, management, and economic journals, exploring dynamic pricing, advertising, and personalization mechanisms. Jiwoong Shin (“ A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers? ”) is an assistant professor of marketing at the Yale School of Management, Yale University. He holds an M.S. and B.S. from Seoul National University, as well as a Ph.D. from the Massachusetts Institute of Technology. His current research focuses on analytical modeling of strategic interactions between firms and consumers—in particular, consumer search theory, advertising, pricing strategies, and customer relationship management. His previous work has appeared in journals such as the Journal of Marketing Research, Management Science, and Marketing Science. Siddharth S. Singh (“ The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation ”) is an assistant professor of marketing at the Jesse H. Jones Graduate School of Business, Rice University. He has a Ph.D. in marketing from the J. L. Kellogg School of Management, Northwestern University, an MBA in marketing and finance from the University of Illinois at Urbana-Champaign, and a bachelor's degree in electronics engineering from the Institute of Technology, Banaras Hindu University (India). Prior to receiving his Ph.D., he worked for several years with Johnson & Johnson in sales and product management. He is an applied econometrician, and his research interests include database marketing, customer lifetime value, loyalty programs, customer purchase and return behavior, value co-creation, customer communities, and online marketing issues. Axel Stock (“ Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions ”; “ Advertising Effectiveness, Digital Video Recorders, and Product Market Competition ”) is an assistant professor of marketing at the College of Business Administration, University of Central Florida. He holds an M.S. in economics and a Ph.D. in management with specialization in marketing from Purdue University. His research focuses on product line management, pricing, and competitive strategy. Studying the effectiveness of product scarcity strategies is of particular interest to him. His research has appeared in Marketing Science and Management Science. K. Sudhir (“ A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers? ”) is a professor of marketing and director of the China India Consumer Insights Program at the Yale School of Management. He received his Ph.D. from Cornell University and was an assistant professor at New York University's Stern School (1998–2001), a lecturer at Cornell's Johnson School (1995) and Cornell's School of Hotel Administration (1996). His papers have been winners, honorable mentions, or finalists of the Bass, Lehmann, Little, Green and Wittink awards. Two of his papers were among the 10 finalists for the Inaugural INFORMS Long Term Impact Award in 2009. He serves as an area editor for Marketing Science, as an associate editor for Management Science and Quantitative Marketing and Economics, and on the editorial board of the Journal of Marketing Research. Harald J. van Heerde (“ Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions ”) is a professor of marketing at the University of Waikato, Hamilton, New Zealand. He holds a Ph.D. (cum laude) from the University of Groningen, The Netherlands. His work has appeared in journals such as Marketing Science, the Journal of Marketing Research (JMR), the International Journal of Research in Marketing (IJRM), and Quantitative Marketing and Economics. His research focuses on assessing the effectiveness of the marketing mix using econometric models. It covers various substantive domains such as sales promotions and advertising, pricing and price wars, and loyalty programs. His work has been awarded with the Paul E. Green Award and William F. O'Dell Award for JMR and with the IJRM Best Article Award. He serves on the editorial board of JMR and is an area editor of IJRM. Rutger D. van Oest (“ Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions ”) is an assistant professor of marketing at Tilburg University, The Netherlands. He holds a Ph.D. from the Erasmus University Rotterdam. His work has appeared in journals such as the Journal of Econometrics and Quantitative Marketing and Economics. Sha Yang (“ Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? ”) is an associate professor of marketing at New York University's Stern School of Business. Her primary research focuses on consumer preference/behavioral interaction, social network, search engine advertising, and hierarchical Bayesian analysis. Her research has been published in Marketing Science, Management Science, the Journal of Marketing Research, the Journal of Marketing, Quantitative Marketing and Economics, Marketing Letters, the Journal of Economic Psychology, and the International Journal of Forecasting. Ting Zhu (“ Complementarities and the Demand for Home Broadband Internet Services ”) is an assistant professor of marketing at the Booth School of Business, University of Chicago. Her current research focuses on retail competition, technology markets, pricing, and firms' entry decisions. Before receiving her Ph.D. from Carnegie Mellon University, she earned an M.S. and B.Eng. in management from Tsinghua University.