Floating policy voters in the 2016 U.S. presidential election

Abstract

Much of the political science literature is skeptical that issue content matters for presidential voting behavior, with partisanship, social identity, and group attitudes providing the vast majority of explanatory power for two-party vote choice at the individual level. This literature stands in contrast with work on issue cross-pressuring, which argues that voters who disagree with their party on salient issues they care about are more likely to either vote for the opposing party's candidate or not participate in the two-party contest at all. Using the Cooperative Campaign Analysis Project's 2016 survey, which includes within-subject responses from early June and November–December of 2016, I find support for both of these literatures in the context of the 2016 presidential election. Group attitudes, particularly with respect to race, were strongly associated with changes in voting behavior between 2012 and 2016. However, some voters, in some cases, seem to have deviated from their 2012 voting behavior based on policy issues they considered important to their vote. While issue cross-pressuring as measurable on the 2016 CCAP was relatively rare, I find that those who were cross-pressured were significantly more likely to change their voting behavior in 2016 relative to 2012.