Female Academics’ Leaders Ownership of Leadership Skills to Form Public Awareness and Knowledge: From the Viewpoint of Media Faculties Students in Jordanian Universities

Abstract

This study aims to identify the extent of leading female academics’ ownership of leadership skills to form public awareness and knowledge, from the viewpoint of students of media faculties in Jordanian Universities. This study is classified as an analytical descriptive research. The study population consists media faculties of the Jordanian universities that teach journalism and media in which the academic women occupy leadership positions in them (Dean, Deputy Dean, Department Head), there are (4) universities that fit these criteria. The study adopted the intended non-probability sampling, which included (400) respondents from male and female students who study in the Faculties of Media and the Departments of Journalism and Media in these universities, and their total number is (1046). The study found that academic female leaders possess a high degree of technical, human, organizational, and intellectual skills to form public awareness and knowledge from the viewpoint of students. It was also found that they also possess the necessary capabilities to use and analyze numbers and information related to public awareness and knowledge. The study recommended emphasizing the importance of increasing the chances for advancing females in academic and managerial positions and to implement measures to achieve equality between the two genders, as well as the importance of possessing leadership skills and enhancing their role to better contribute to forming public awareness and knowledge among students.