Abstract
Abstract This study identifies the determinants for tourists of Ho Chi Minh City (HCM City) as a travel destination. From a qualitative perspective, two groups (ten domestic and eight foreign tourists) were interviewed. Quantitatively, input data were obtained from 615 tourists who visited HCM City between October 2023 and February 2024. Factors affecting destination choice included tourism motivation, destination image, and information source. Destination image had the most significant influence followed by tourism motivation, while source of information had an important indirect impact. Based on the research findings policy implications are proposed to increase HCM City’s attractiveness as a tourist destination.
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