ANALYSIS OF THE INFLUENCE OF TOURISM ATTRACTION AND DESTINATION IMAGE ON REVISIT INTENTION IN ECOTOURISM OF RIMBUN CONSERVATION VILLAGE, TANGERANG SELATAN

Abstract

Rimbun Conservation Village is one of the tourist attractions in South Tangerang that offers the concept of ecotourism with a variety of activities in it. This research was conducted to determine the effect of tourist attraction and destination image on Revisit Intention at Rimbun Conservation Village. This research uses a type of quantitative descriptive, with 131 respondents who had visited Rimbun Conservation Village. Data analysis techniques used in this study include validity test, reliability test, mean descriptive analysis test, classic assumption test, coefficient of determination test, multiple linear regression test, F test, T test using the SPSS version 25 programme. Based on the results of research conducted with the T test, it shows that there is no effect of tourist, and there is an influence of destination image on revisit intention in Ecotourism Kampung Konservasi Rimbun. Then based on the results of the F test, it shows that there is an influence of tourist attraction and tourist destination image on revisit intention in the Rimbun Conservation Village. The coefficient of determination test results of this study indicate that the tourist attraction and destination image variables have an influence of 40.4% on revisit intention. The results of multiple linear regression tests show that tourist attraction and destination image have an influence on revisit intention. Based on the results of this test, hopefully Rimbun Conservation Village can maintain and further develop its attraction and destination image, in order to increase the probability of revisiting intention.