The Effect of Tourism Attractiveness and Destination Image on Revisit Intention Through Tourist Satisfaction (Study on Domestic Tourists of Mount Bromo, Malang, East Java)

Raihan Wishal Nafis ,Sutrisno ,Sudarmiatin

doi:10.7176/ejbm/11-11-12

Abstract

Mount Bromo is one of the most famous tourist destination in Indonesia. Many tourist are willing to make revisit to Mount Bromo more than once. This research is quantitative and explains the condition of each variable and the effect of tourism attractiveness variables and destination image on revisit intention with tourist satisfaction as an intervening variable. The population of this study is tourists who visiting Mount Bromo between November 2018 - December 2018, while the samples used were 385 people from visitors to Mount Bromo. The number 385 is obtained after the calculation is done using the Lemeshow formula. The method of collecting data using a questionnaire and using the purposive sampling method. In analyzing data this study uses path analysis. The findings in this research are: (1) Tourism Attractiveness has a positive and significant effect on tourist satisfaction ; (2) Destination image has a positive and significant effect on tourist satisfaction; (3) Tourism attractiveness has a positive and significant effect on revisit intention; (4) Destination image has a positive and significant on revisit intention; (5) Tourist satisfaction has a positive and significant effect on revisit intention; (6) Tourism attractiveness and destination image has a positive and significant effect on tourist satisfaction; (7) Tourism attractiveness and destination image has a positive and significant effect on revisit intention through tourist satisfaction Keywords: Tourism Attractiveness, Destination Image, Revisit Intention, Tourist Satisfaction DOI : 10.7176/EJBM/11-11-12 Publication date : April 30 th 2019

Highlights

There are many Indonesian people who like tourism activities as a means to get rid of their fatigue from their daily routine
3.1 Result of Path Analysis The output of data processing to determine the effect of tourism attractiveness and destination image on revisit intention through tourist satisfaction are as follows: Table 2
Referring to the output results above, in the coefficients table it can be seen that the significance values of the two variables, X1 are 0,000 and X2 are 0,000 where the significance values of the two variables are smaller than 0.05. These results provide a conclusion that path analysis model 1 is tourism attractiveness and destination image have a positive effect on tourist satisfaction

Summary

Introduction

There are many Indonesian people who like tourism activities as a means to get rid of their fatigue from their daily routine. Tourism according to the Republic of Indonesia Tourism Law Number 10 of 2009 is a variety of tourism activities and is supported by various facilities provided by the community and the government. Tourists will look for destinations that suit with their interests, according to the Directorate General of Government divided into three types, namely: (1) natural tourism; (2) social cultural tourism; and (3) special interest tourism. In tourism there is one thing that is very influential, namely tourism destination. The tourism destination itself has the understanding of being a place that has tourism resources developed so that it has an attraction as a place visited by tourists

Methods

Discussion

Conclusion