Abstract
Purpose: This study aims to build a model for tourists' revisit intention who come to visit tourist destinations. Research methods: This study uses primary data with 400 samples assigned by random sampling. The data were processed using the Structural Equation Model (SEM). Results and discussions: In total (total effect) of each variable, which has the most considerable full effect, is given the destination image followed by service quality, tourist satisfaction, and memorable experience, respectively. For the mediation role, it is found that the tourist satisfaction variable is a mediator of the relationship between an unforgettable experience and revisit intention. Tourist satisfaction is not a mediator of the relationship between service quality and revisit intention and tourist satisfaction, nor is it a mediator of the relationship between destination image and revisit intention. Regarding revisit intention, the analysis results show that this variable is significantly influenced by the variables of service quality, destination image, and tourist satisfaction. Meanwhile, the effect of memorable experience is not statistically significant. Conclusion: The results of this study prove that efforts to increase tourists' revisit intention can be made by improving destination management that considers service quality, destination image, memorable experience, and tourist satisfaction.
Highlights
Indonesia is focused on promoting the tourism sector in supporting the national economy
The results of this study indicate that the variable service quality is not significant in affecting tourist satisfaction, destination image has a significant effect on tourist satisfaction, and memorable experience has a significant impact on tourist satisfaction
It is significantly influenced by the variables of service quality, destination image, and tourist satisfaction related to revisiting intention
Summary
Indonesia is focused on promoting the tourism sector in supporting the national economy. The government wants the tourism sector to become the prime mover of the national economy. Tourism itself is classified into the world's largest industry group. It is evidenced by the strategic contribution of domestic income from the tourism sector, a contributor to foreign exchange, and many new jobs for the community. Even the tourism sector can be a safeguard for the country's economy when a crisis hits the state. It's because every foreign tourist who comes to visit must convert their currency into rupiah. This conversion will strengthen the rupiah's value and support the country's foreign exchange. The more foreign tourists who come to visit, the more foreign exchange will be collected
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