Abstract
Indonesia as a country which has a tourism potential through its diversity of tourism destinations, need to take take part in enjoying a market share of the world tourism at the global level. Bali province is to be a barometer of the national tourism must be developed by knowing what factor effect tourism visit. This study is aimed to see the influence of some variables that suppose influence in the purchase decision for Bali tourism products by foreign tourists. These variables are the tourism destination image and promotion through social media. Respondents of this study were foreign tourists which visiting Bali in the certain period. This research is using Structural Equation Modeling (SEM).The finding of this research is the tourism destination image is significantly influencing the purchasing decisions of Bali tourism products by foreign tourists. Destination image has a positive effect and significant in terms of influencing purchase decisions. Promotion through social media does not significantly influence the purchasing decisions of Bali tourism products by foreign tourists. Tourism destination image and promotion through social media simultaneously have a significant effect towards purchasing decisions. The result of this study make a conclusion that the country must do something to increase attribute image of tourism destination in order to attract more foreign tourists visit to Bali. DOI: 10.5901/mjss.2015.v6n5s5p175
Highlights
Various international organizations such as the UN, the World Bank and the United Nations World Tourism Organization (UNWTO) have recognized that tourism is an integral part of human life
Our stake holder in tourism community for the future must responsibility to raise the foreign tourist visit to Indonesia in order to give better performance, not like we look the table below
No on line so no reach the place to go. Everybody prepare for their destination with their gadget or computer. Base on this background this research focus to the problem, is the tourism destination image influence the purchasing decisions of Bali tourism products by foreign tourists ? Is the promotion through social media influence the purchasing decisions of Bali tourism products by foreign tourists ? Is Tourism destination image and promotion through social media simultaneously affect on purchase decisions Bali tourism products by foreign tourists ?
Summary
Various international organizations such as the UN, the World Bank and the United Nations World Tourism Organization (UNWTO) have recognized that tourism is an integral part of human life. In the year 2013, the revenue obtained from the world tourism sector is very promising, amounting to USD 1.030 billion, or an average daily revenue of USD 2.8 billion scooped from the industry Looking at these developments, Indonesia as a country which has a tourism potential through its diversity of tourism destinations, need to take take part in enjoying a market share of the world tourism at the global level. Everybody prepare for their destination with their gadget or computer Base on this background this research focus to the problem, is the tourism destination image influence the purchasing decisions of Bali tourism products by foreign tourists ? Is Tourism destination image and promotion through social media simultaneously affect on purchase decisions Bali tourism products by foreign tourists ? Base on this background this research focus to the problem, is the tourism destination image influence the purchasing decisions of Bali tourism products by foreign tourists ? Is the promotion through social media influence the purchasing decisions of Bali tourism products by foreign tourists ? Is Tourism destination image and promotion through social media simultaneously affect on purchase decisions Bali tourism products by foreign tourists ?
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