Abstract
With the higher demands placed on talent cultivation goals in the new era, integrating ideological and political education (referred to as "ideological education" or "ideological and political education " in Chinese) into university courses has become an important direction for higher education reform. In this context, the tourism management program, by incorporating ideological education into its curriculum, helps cultivate high-quality talents who possess a strong sense of social responsibility, cultural identity, and service awareness. This paper, based on an analysis of the policy background of ideological education, explores the integration paths and practical methods for incorporating ideological education into the tourism management curriculum. These include the construction of an ideological content system, alignment of curriculum goals with ideological goals, innovative design of teaching content, and the use of diversified teaching methods. The paper also proposes practical paths such as interdisciplinary cooperation, practical teaching, and feedback evaluation mechanisms. The study aims to provide theoretical support and practical guidance for the construction of ideological education in tourism management programs, thereby contributing to the overall improvement of ideological education outcomes in universities.
Published Version
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