Abstract

Along with the rapid development of network technology, as an important position in the dissemination of information, Internet are increasingly influencing the ideological and political education. To promote ideological and political education work to expand coverage and enhance its timeliness and influence, actively promoting ideological and political education into the network and making full use of information network technology to open up new approaches and new ways for the ideological and political education in network have important practical significance for the achievement of the innovation and improvement of ideological and political education in the network environment. The features of University ideological and political education Innovation in Network Environments. Openness Openness is an outstanding social feature of people in the network age, is also one of the important features of the ideological and political education in the network environment. The ideological and political education in the network differs from the traditional ideological and political education with relatively narrow and closing activity space and goals, the former prompts the transcendent development of ideological and political education, expanding the field of ideological and political education. Personalization Personalization is the basic value orientation of the reform and innovation of the ideological and political education of the 21th century, without human personality development, there would be no social vitality. Ideological and Political Education in the network environment differs from the patterned and uniform social value of traditional ideological and political education, the former puts more emphasis on starting from the students' real personality to educate the students pointedly to promote the comprehensive development of their personality, while the latter is rarely involved in the ideological and political education which is valuable to personal development. Warning Unlike the real world, speech and expressing the emotions in network are more accessible, while all the contradictions in reality and all the inner desires can be expressed in the network, nothing to fear, so to speak, which is both a emotional catharsis and an expression of opinion. Then, the network provides an effective early warning system for the ideological and political educator. Interactivity In the network society communication is not limited to time or to place, then it eliminates the control of' social hedges’, thus forming a generalized communication, but also having the feature of free communication, this interactive discussion and dialogue will become the main way of ideological and political education in the network environment. 3rd International Conference on Science and Social Research (ICSSR 2014) © 2014. The authors Published by Atlantis Press 1279 Network brings new contents for Ideological and Political Education innovation In the network Environment the ideology of pluralism is a new model of ideological and political education. Ideological and political education must constantly adjust and enrich the education content, must constantly improve and update the carrying mode of education content. On the one hand, along with the continuous development of network information, and at the same time, the network is gradually becoming the position and means of the propagation of Marxism-Leninism , Mao Zedong Thought, Deng Xiaoping Theory and the line, principles and policies of the party, diverse network information spread different world views, values and political outlooks, while students in the insidious network environment can show diverse world views, values and political outlooks more authentically. On the other hand, based on the global and open network information, the spread, collision and integration of different cultures have completely transcended national boundaries and nationalities, coupled with the existence of a variety of opposed political systems and ideologies in the world, it have made cultural infiltration and ideology aggression become the main weapon in this no smoke battlefield, also have bred the cultural hegemony in the network society, some countries take their various advantages in the Internet to intensify the ideological penetration for college students and to output outlooks on life, values and world views in an organized way. Therefore, in view of the impact of Internet on College Students, education content should be increased and changed timely, ideological and political education must focus on educational goals, to make the students correctly view the network and its impact, correctly make use of the network for their learning, living and growing, consciously safeguard network order, promote the healthy development of the network, to achieve the proper guidance and correction for college students in politics, ideology and morality. The opportunities and challenges of university ideological and political education Innovation in Network Environment. The opportunities of University ideological and political education in Network Environments. The means of ideological and political education will be broadened. Along with the advent of the Internet age and the growing social concern for the college student population, participatory teaching, interactive teaching and heuristic teaching and other new teaching methods and models have gradually entered the university classroom, the ideological and political educators in the network environment either educate the educates in a more acceptable way or select, sort out and summarize the network knowledge, Even more, they can develop different teaching content according to the receptivity and different characteristics of the educated, and thus constantly revise and adjust the education content. In short, in the network environment ideological and political education greatly broadens the means of ideological and political education. 312 The scope of ideological and political education will be extended. Since there is no concept and limitations of regional space in network information dissemination, to make full use of network resources will be able to break the barriers between various universities, so that different universities, different regions even different countries can share resources through network, what is more, information dissemination without time limit, as long as under the premise of objective material conditions, anybody at any time can get all kinds of information anywhere, which not only bring ideological and political education great conveniences, also provide the ideological and political education with a wealth of resources, thus expanding the scope and field of the ideological and political education. The timeliness of ideological and political education will be improved. Network is known as information superhighway, and the rapid development and application of network facilitate us to grasp the information in the field of college ideological and political work in quickly and easily. Timeliness in network environment mainly reflect both the timeliness of information dissemination speed and timeliness of information update rate, making use of the

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