Exploration of the Cultural Product Design of the National Palace Museum from a Qualia Viewpoint

Abstract

This research is focused on the cultural product design of the National Palace Museum (NPM) from a “Qualia” viewpoint. Because of the rapid rise in cultural product design in recent years, the Taiwanese government has led industrial development in emphasizing “Qualia,” the emotional value or sense of quality goods. The NPM is being used as the flagship to create national policies for the cultural product design industry. The researchers have chosen the most well-known collection at the NPM - Jadeite Cabbage - as the subject of the research and to which to apply this cultural product design concept. The subjects for this study are products from the NPM’s gift shop and online store. Content analysis and literature review were the methods chosen to explore the style and quality of the cultural products of the NPM. The findings and some suggestions for improving product design and administrative measures are presented.