Abstract
ABSTRACTThis article is focused on product design in the National Palace Museum (NPM) in Taipei, Taiwan. Because of the rapid rise in product design in recent years, the Taiwanese government has emphasized ‘qualia’, the emotional value or sense of quality goods. The NPM is being used as the flagship to create national policies for the cultural product design industry. The article chooses the most well-known collection at the NPM — the Jadeite Cabbage — as the subject of the research in order to apply the qualia concept. The subjects of this study are products from the NPM's gift shop and online store. Some suggestions for improving product design and administrative measures are provided.
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