Co-creation of value in a cultural organizations’ ecosystem

Abstract

From the perspective of Service Dominant Logic (Vargo and Lusch 2018), this research analyzes how co-creation of value develops in a Peruvian cultural ecosystem through analyzing its actor’s engagement, embeddedness, and value-in-context. The findings obtained aim to contribute to the dialogue between S-D logic and Arts Marketing, and to put light on the mechanisms that activate and restrict cultural participation in a service ecosystem. The research consists of a multiple case study which analyzes the Peruvian Puntos de Cultura Network (PPDCN) through 9 of its organizations. Participants include organizational leaders, users, and Network central headquarters’ managers. The instruments were an exploratory survey, semi-structured interviews, and a focus group. The analysis included codification, inter-rater reliability, ‘making-strange tool’ and a meta-matrix. Through the study of the co-creation of value in the PPDCN, findings revealed the following mechanisms for cultural participation: (1) Activation mechanisms: co-production between organizations and users; high leader engagement; cultural identity activities; educative, affective and entertainment-oriented activities. (2) Restriction mechanisms: different institutional logics at any level of interaction: organizations and Headquarters managers, organizations and socio-cultural environment, Headquarters managers and state actors; misalignment of platforms.