Exploration of Digital Countryside in the Context of Rural Revitalization Based on the Financial Industry and E-Commerce

Abstract

Rural revitalization has become a hot topic in the academic community, to achieve this goal, a policy-oriented approach is needed to deconstruct the rural economy and industries in the current context of the digital agricultural reform, e-commerce and finance. To assess the feasibility of rural revitalization, a combination of offline field visits, online surveys, and data analysis using DL economic models were employed. However, the sample size of online surveys was limited due to the low availability of electronic devices in rural areas, which may have affected the accuracy and generalizability of the results. One of the proposed solutions for the rural revitalization is the digitization of agriculture, which can help farmers to access information and market their products more efficiently. The integration of e-commerce and finance can also provide better financing and credit support for rural enterprises, which can further drive economic development in rural areas. The development of supply chain finance for agricultural products can also help to address the issue of financial difficulties in agriculture, rural areas, and farmers. Overall, the digitization of agriculture, e-commerce, and finance are important drivers for the rural revitalization strategy in China. However, it is crucial to consider the local context and tailor the solutions to fit the specific needs of different rural areas.