Study on the Protection and Utilization of Cultural Heritage in the Chiang District under the Concept of "Rural Revitalization"<br/>—Taking Aba Prefecture as an Example

Abstract

“Rural Revitalization” strategy of the 19th National Congress of the Communist Party of China is related to the economic development of rural areas in China. As key construction areas, the level of social and economic development in rural areas affects the realization of all-round well-off society in China. As an important Qiang district in China, the local economic development in Qiang district of the Aba Prefecture is restricted by various factors such as the limitation of geographical environment and the influence of climate and hydrological conditions. And the “three rural issues” (agriculture, rural areas and farmers) affects the living standards of the local people. However, due to the regions strong ethnic minority culture, the cultural heritage in the region has a high level value of tourism, history and cultural protection. Excavating history and culture and developing tourism can solve the problem of local economic development to a large extent. This paper mainly analyzes the status quo of the protection of cultural heritage and the development of cultural industry in the Qiang district of Aba prefecture, and on this basis, probes into the development of cultural industry in the region, and proposes the establishment of a protection base, a digital center, the publication of a series of books and the establishment of a special brand of cultural heritage protection mode.