Abstract
TikTok study on the impact of short video marketing advertising on consumer purchase intention
Published Version (Free)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
https://doi.org/10.23977/infse.2024.050224
Copy DOIJournal: Information Systems and Economics | Publication Date: Jan 1, 2024 |
License type: cc-by |
TikTok study on the impact of short video marketing advertising on consumer purchase intention
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.