Exploiting cultural values of water for developing Agritourism in the Mekong Delta

Abstract

Agritourism is a popular type of tourism in countries that have an advantage in agriculture. The development of agricultural tourism brings many opportunities for economic development and contributes to improving the social life of residents. The Mekong Delta is located in the lowland with thousands of densely crick-crossing canals formed by alluvium of the Mekong River. Its fertile soil is very favourable to aquatic rice and fruit-tree planting. The delta is the richest granary of Viet Nam. The Mekong Delta is also imbued with cultural identities. In this article, we will focus on analyzing cultural values of river in the Mekong Delta including cuisine, river landscape, agricultural production culture, craft village culture, floating market, festivals, traditional arts, folk games, etc. The research uses data collection, aggregating, analysis, and information evaluation. Data sources are collected from books, research papers in journals and combined with field surveys. The results show that the Mekong Delta, with its own unique and unique strengths, is one of the ideal locations for agricultural tourism development in the country. Preserving and developing the cultural values of water play a special role in the trend of tourism integration and development nowadays.