Abstract
ABSTRACT Experience-based learning, in which students are engaged in learning activities that mimic real-world scenarios, has been linked with student success. Practicing such learning is particularly important for retail and fashion students, given the profession’s applied nature. To understand specific outcomes for students who participate in experience-based learning, this study conducted focus groups with twenty students using a phenomenological approach. Four key themes emerged from the data that revealed several positive outcomes of participating in experience-based learning. These included (1) Soft Skill Development; (2) Simulated Navigation of Roles; (3) Support in Pursuing Success and (4) Bridging the Gap Between Textbook and Real-World. Based on the results, theoretical and practical implications are suggested.
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