Abstract
Abstract This research aims to analyse organizational culture mapping at the Faculty of Economics, University of Borneo, Tarakan. It employs a descriptive quantitative approach and utilizes the Stratified Random Sampling method for sampling. The research sample consists of 93 respondents from the Faculty of Economics, including students, alumni, lecturers, and staff. The analytical method employed is the Organizational Culture Assessment Instrument (OCAI), with the assistance of Microsoft Excel 2010. The research findings reveal that the current dominant organizational culture profile is the Clan culture, emphasizing HR development, loyalty, and the organization's familial function. Additionally, the Hierarchy culture, characterized by a structured work environment and stringent controls, also holds prominence. Conversely, the anticipated organizational culture profile underscores maintaining the Clan culture while embracing new cultural shifts in the future, particularly towards an Adhocracy culture. This culture emphasizes fostering a dynamic work environment that encourages members to freely explore and express creative ideas, fostering innovation. JEL classification numbers: J43. Keywords: Organizational culture, OCAI Mapping.
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