EVENTS: A STRATEGIC TOOL FOR DEVELOPING EVENT TOURISM

Abstract

In the modern world, event tourism is becoming increasingly popular and in demand, offering opportunities for the development of the tourism industry and attracting visitors. One of the key factors contributing to its growth is the effective use of events. Events, or activities, have become an integral part of travel, attracting tourists of various interests and ages. Whether they are festivals, conferences, sports events, or cultural holidays, events have a tremendous impact on the tourism industry. They are not just random parties — they are magnets for travelers, creating unforgettable experiences and inspiring adventures. Events reflect the spirit and culture of regions, serving as not only tourist attractions but also powerful factors of economic, socio-cultural, and environmental influence. They act as catalysts for the development of event tourism, guiding travelers to new horizons and enriching the lives of local communities. The organization and execution of events are important strategic tools for the development of event tourism. In this connection, there is a need for a professional approach to organizing and analyzing the results of events in order to achieve maximum benefits for regions and tourist destinations. The aim of this article is to analyze the key aspects of event tourism and highlight the importance and role of events in attracting tourists and developing the tourism industry.