Abstract
There is a lack of suitable educational approach to Entrepreneurship in Performing Arts in the Czech Republic. In this paper, the authors describe the creation of a single-semester course in Performing Arts Management to target students at the Academy of Performing Arts in Prague, specifically non-management fields of study, musicians, dancers, artists, and film-makers who aim for an entrepreneurship career in the future. Methods: Theoretical background was acquired by comparing similar curricula and modules of major European and American arts education institutions. The local empirical background was secured from alums (two world café sessions) and pre-graduate students (three “project bourses” and “speed dating” sessions). Feedback from pilot lectures and one-on-one coaching was thoroughly evaluated. Results: Participating students identified and answered specific needs positively. Principles and professional fundraising and marketing methods were valued more than specific situation-solving. The theoretical background was reduced to the essentials. Nevertheless, the theories were implemented in practical task-solving, equivalent to music instrument routine rehearsals rather than music instrument theory. This approach enabled professionalization and successful implementation of individual projects with supervised coaching. Conclusion: A new educational approach was theoretically prepared, applied, and evaluated within a four-year project, ready for application in other institutions educating arts professionals.
Published Version
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