Employee Engagement in Post COVID Era with Reference to IT Industry, Hyderabad

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Employee engagement is a key business driver for organizational success. Employee engagement is the level of enthusiasm and commitment an employee feels toward his/her job. Employee engagement is built on belief, reliability, commitment and communication between an organization and its adherents. Engaged employees lead to productivity in the workplace, and this generates higher customer satisfaction and positive rises in sales and also profits. Employee engagement is today seen as a powerful source of competitive advantage in the turbulent times. Organizations are constantly developing innovative and effective means to engage the employees during this tough time. Organizations are evolving many engagement activities like online family engagement practices, virtual learning and development, virtual coffee breaks, gamification, online team building activities, webinars with industry experts, team meet-ups over video conference for lunch, short online game sessions, virtual challenges and competitions, online courses, appreciation sessions, communication exercises, live sessions for new-skill training, online counselling sessions, providing online guidance for exercise and meditation, e-learning modules, and many more creative learning sessions. The objectives of this study are - to analyse the impact of COVID-19 on employee engagement and to examine the various factors affecting employee engagement. The primary data is collected through google form where questionnaire is framed using five point rating scale and secondary data is collected through magazines, journals, company websites etc. The main purpose of this paper is to find how work‐from‐home regime engagement activities are very fruitful for employees as well as for organizations and what kind of engagement activities organisations are implementing for their employees for learning new skills and developing themselves. During this tough time of COVID‐19 pandemic also employees are feeling committed to the organization and stay motivated.