Abstract
This paper focuses primarily on the role of Email marketing and E-commerce. Email marketing is one of the most modern means and marketing methods in the world. Modern information and communication technologies also facilitate the circulation and sending of electronic messages with the highest quality and accuracy. In addition, Email marketing campaigns help to increase the sale of products in electronic shops and to target customers efficiently and legally. However, despite the benefits of Email marketing, there are also many negatives that constitute a real obstacle to promotion and marketing via this messaging system. This study focuses on discussing the most important advantages and disadvantages of Email marketing and analyzing the success factors of this marketing by avoiding these disadvantages and benefiting from all these advantages.
Highlights
The e-mail is considered the most recent reliable means in the marketing and electronic commerce
Where as it has been published in the global reports which are interested in this area emphasizes that this type of promotion allows to realize the financial benefits significant because it represents an important global market containing millions customers by day
The American market and European level and of the Gulf are considered the best global markets which has a digital economy developed and modern technologies available in the factors of success and make profits but the under-developed countries continue to ignore this type of world trade, so that it judge of nature of scam and fraud and here there is a lack of confidence due to the environment ignorant and poor who may not promote as this type of electronic products
Summary
The e-mail is considered the most recent reliable means in the marketing and electronic commerce. It is understood that the email has a great popularity among the different categories of users of the internet, it should operate correctly and to avoid the methods at random and the discomfort of the receiver to these advertising messages and the promotion of products It must distinguish marketing by electronic mail and by e-mail at random and disturbing. This article would be considered a study of the advantages and disadvantages and the success factors of Email marketing It must analyze all the steps of the operation of this type of marketing campaigns in order to save time and the increase in sales and the positive benefit of these services and to define the best terms of the practices of marketing by electronic mail. It is necessary to adopt reliable methods for the provision of the factors of success of this marketing by electronic mail
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