Abstract
This paper focuses primarily on the role of Email marketing and E-commerce. Email marketing is one of the most modern means and marketing methods in the world. The modern information and communication technologies also facilitate the circulation and sending of electronic messages with the highest quality and accuracy. In addition, Email marketing campaigns help to increase the sale of products in electronic shops and to target customers efficiently and legally. However, despite the benefits of Email marketing, there are also many negatives that constitute a real obstacle to promotion and marketing via this messaging system. This study focuses on discussing the most important advantages and disadvantages of Email marketing and analyzing the success factors of this marketing by avoiding these disadvantages and benefiting all these advantages.
Highlights
The e-mail is considered the most recent reliable means in the marketing and electronic commerce
The commercial marketing and promotional materials to electronic products by Email is considered the new method of organization of campaigns in order to attract the largest possible number of customers and to earn a commission or direct benefits
Where as it has been published in the global reports which are interested in this area emphasizes that this type of promotion allows to realize the financial benefits significant because it represents an important global market containing millions customers by day
Summary
The e-mail is considered the most recent reliable means in the marketing and electronic commerce.
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