Abstract
Surakarta city or more popular with Solo has a memorable branding tagline that suit the condition of the city, “The Spirit of Java” it has potential to be true being the “spirit” of Java so it needs a bit strength to make it real. Gain more strength and using the authentic aset of Solo for the visual identity and easy to recognize identity through the typography as the main purpose of this reasearch, so the researcher use qualitative method as the tool to gathered the information that can translated into words and visual for the typography by did a few steps such as interviews, literature study, and visual study. The result of this study shows us that typography has a big power to give emphasize and make it more recognizable when it applies to visual branding.
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