Abstract
The cruise industry is one of the most rapidly growing segments of the tourism industry. Fueling this growth, the cruise lines are building bigger ships. This study investigates the impact of ship size on ship occupancy rate. Secondary data regarding individual voyages were obtained from multiple sources regarding ship size and occupancy rates. These data were combined to create a richer data set containing data from each source. A random sample was selected from these combined data resulting in a sample size of 619 cruise voyages that sailed between January 2004 and December 2010. Regression analysis was performed to investigate the interaction of cruise ship size in gross registered tons on cruise ship occupancy rates. Mean occupancy rates for the North American Cruise Market, the Alaska Cruise Market, and the Caribbean Cruise Market were 109%, 105%, and 111%, respectively, and cruise ship size did have a significant effect on occupancy rate.
Published Version
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