Distance Education Accounting Students’ Perceptions of Social Media Integration

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Online student support is frequently used by distance education institutions worldwide, but in South Africa it remains a challenge to educators as not all students have access or can afford using the internet regularly. However, as most students at the University of South Africa (Unisa), a distance education institution, have mobile phones, opportunities emerge for academics to make use of social media. Accounting lecturers incorporated a number of social media applications into a second-year module and on the basis of the evidence provided it is evident that using social media can enhance the teaching and learning of Accounting.