Abstract
This article presents a mapping of the discursive strategies present in the De volta para o meu aconchego, from Rede Record de Televisão, emphasizing the narratives built in/by the painting, about the migratory processes of Northeasterners that, for the most part, are based on notions stigmatizing and stereotyped about the region, the subjects and their ways of life. The article is characterized as qualitative in nature of the descriptive-exploratory type, through which we sought to understand how the narratives present in the frame use routine situations and “ordinary” people, especially through commotion, to create "spectacles". " media based on sensationalism, humiliation and exploitation of the human as forms of entertainment and loyalty of viewers. for the loyalty of your audience. From the beginning of its exhibition to the end, it uses the lives of ordinary people as entertainment, putting them in embarrassing and humiliating situations, exploring human life as mere spectacle.
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