Research on the International Communication of Short Videos for Chinese Traditional Culture in the Visual Culture Context

Abstract

As an emerging form of culture, visual culture not only brings visual impact to the public, but also enriches their forms of entertainment. This also makes up for the shortcomings of traditional language and culture, achieving a modern transformation of cultural forms. In recent years, with the rapid development of modern information technology in China, the era of network communication relying on Internet technology has arrived. Especially the visual culture dominated by short videos has penetrated into every aspect of people's lives, achieving innovation in communication methods and content. This endows visual culture with unique value and has become a powerful measure to export traditional Chinese culture and highlight the image of China as a great power. In this context, this paper takes short videos in visual culture as the starting point, and analyses the visual characteristics and construction of traditional Chinese culture in short videos. The paper particularly delves into the international dissemination path of traditional Chinese culture with short videos.