Digitalization in the Renewable Energy Sector—New Market Players

Abstract

Under the conditions of climate change and energy crisis stemming from the COVID-19 pandemic and the embargo on the supply of raw materials from Russia, high hopes are attached to the development of renewable energy in terms of meeting energy needs. Still, renewable energy has some drawbacks too. In the most dynamically growing solar and wind energy industries, the main problems that are indicated include this energy storage and ensuring the security of supplies. These are supposed to be solved by the digital transformation of renewable power generation plus the entry of market players that implement digital business models in renewable energy. The purpose of the article is to identify a framework “digital compass” of business models in renewable energy within a group of solar and wind energy start-ups, operating in energy storage and supply industries. At the base of this study there were: digital technologies, customer orientation, delivery of value and revenue stream. The research algorithm applied here enabled the identification and classification of startup business models based on secondary data using R software. The results show that the identified startups implement digital business models to a minor extent. Startups dealing with solar energy storage stand out in a quite positive manner. The low digital attractiveness of investing in wind energy storage and supply (which, to a smaller extent applies to solar energy), is also indicated the investment preferences of big-tech. Thus, the future of the digital transformation of these industries should be related to regulatory changes rather than technological ones.