Abstract
Most of the innovative changes in higher education in relation to academic capitalism are based on market principles. The aim of the article is to further study and determine the innovative directions of the reform of higher education. For this, it is necessary to create and implement a scientific and applied system that combines theoretical and practical approaches to the innovative development of higher education. The authors propose the further development of a new scientific direction in the field of higher education - “innovatics of higher education”.
 Theoretical foundations and practical issues of higher education innovatics include innovative changes in a number of activities. The main of these activities are: teaching, training and study; R&D, engineering, IT and technologies development, projects activity and design creativity; financial and economic support of the educational process, R&D, activities development and business expanses; inventive and patent-licensing activities, technology transfer, academic/university entrepreneurship; cultural and moral development, upbringing of cultural, moral and human values; sports, recreational, festive and extracurricular activities including other types of universities activities.
 Thus, innovatics of higher education includes innovative changes in almost all areas of higher education to enhance the quality training of professionals and responsible citizens of the modern community. More over innovations can guarantee financial independence, economic stability and competitiveness for a university development. This will be useful both for reforming the higher education systems and for universities R&D in Ukraine and other countries.
Highlights
It is well known that a period of “academic capitalism” caused by commercialization of budget results and many other university scientific researches began after the Second World War
The impetus for the rapid development of entrepreneurship in the field of science and education was one of the best legislative acts in the United States – the “Bayh-Dole Act” - widely known as the Patent and Trademark Act Amendments
This was beginning of the rapid development of applied research, the results of which can be turned into new designs and technologies to further commercialization
Summary
It is well known that a period of “academic capitalism” caused by commercialization of budget results and many other university scientific researches began after the Second World War. To increase the efficiency of economic activity, it is quite natural to apply various, preferably complex, innovations in the field of production, use and resources management It is well-known that economy is a result of a set of processes involving economic and production activity and human culture, values, education, technological evolution, history, social organization, political structure and legal systems, as well as geography, natural resource endowment and ecology, as main factors (Qureshi et al, 2020). Together, these factors determine the content, context and set the rules, conditions and parameters for the functioning of the economy. The economic domain is a social domain of interrelated human practices and transactions rapidly developing in many fields and directions
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