Development of Practical Use of Augmented Reality Technology in Public Art and Street Art.

Abstract

The article considers the use of augmented reality technologies in public art and street art. An overview of the possibilities and options for the embodiment of AR works in contemporary art is made. Trends in the development of digital art in the world are studied. As a result of the technical revolution, radical changes have taken place in all spheres of human activity, including culture and art. Thus, a phenomenon called digital art arose under the influence of new technologies on the artistic environment. The so called “digital” culture influenced traditional types of fine arts — graphics, sculpture, and painting. These are certain types of artistic activity, the productive and conceptual base of which is closely interconnected with the digital environment. For example, wide creative opportunities have revealed such areas as virtual reality, three dimensional animation, and interactive systems. It is worth emphasizing that the development of modern technologies gives artists, and people with different tastes and views new opportunities, opens up new spaces for them, allows them to immerse themselves in their own creativity. Thus, due to the rapid development of relatively new technologies, new artistic means and interactivity have been introduced into augmented reality (AR), and new vectors of development, directions and tools have appeared. Augmented reality is an integral part of mixed reality, which also includes augmented virtuality. The specificity of AR technology is that it visually connects the virtual world and the world of real objects around us, reproduced with the help of computer technology, and software. The materials of this article provide many different examples of how augmented reality works in art. Society communicates with AR art very actively. Thanks to more advanced technologies, the artist gets closer to his own work. Augmented Reality (AR) technology provides an opportunity to surround society with art in everyday life.