Design of Modern Ecological Packaging: Features and Innovations (on the Example of KSADA Students’ Design Projects)

Abstract

In today’s world, the packaging industry is one of the most developed and closely linked to the population, the environment and resources, which affects the development of society in general. Global problems related to environmental change, scarcity of resources and energy not only affect the development of the world economy, but to some extent actively affect the security of human life. The problem of garbage and packagingwaste is attracting the attention of mankind, in particular, annual data show that this problem is closely intertwined and affects the development of industry and living standards. The formation of the concept of environmental friendliness in packaging design is influenced by many factors, which requires a special professional responsibility of the designer, forecasting models of the existence of packaging at all stages of its life. The article considers the peculiarities of the design of ecological packaging, the introduction of the latest technological processes, the use of ecological materials. In this article, we will focus on the study of different functionalities of the visual perception of eco-packaging, analyzing the impact of the appearance of eco-packaging on consumers.The present article analyzes the means of artistic expression of environmental packaging from the side of form-creative and visual-graphic components on the basis of collected methodological and educational materials of the course Packaging Design of the students of Visual Communications Design Educational Professional Program of the second degree of KSADA higher education. As a result of the analysis, the environmental requirements for modern eco-packaging were formulated, concerning the consideration of the optimal ratio of the lifespan of the packaging and the possibility of its further disposal or reusability. In addition, eco-packaging design stimulates environmental thinking and lifestyle, forms environmental awareness, acting as a clear argument in favor of environmental and economic consumption. It was found that today there are three main directions in the design of eco-packaging: eco-design using eco-materials and reuse, edible packaging and multifunctionality with durability of packaging.