Abstract
The purpose of this study is to develop or improve the Kansei engineering-based method for designing service improvement used in previous studies. Kansei engineering can be integrated with other relevant methods or techniques so that a better method can be produced. This study proposes the development of Kansei engineering-based method that is suitable for designing service improvements in hotel operations by integrating Kansei engineering, text mining, service blueprint, SERVQUAL, Kano model, and QFD. Text mining is used to collect Kansei words by utilizing online customer reviews. Service blueprint is used to determine the service attributes, and SERVQUAL to evaluate current service quality. Kano model is used to classify service attributes into Kano categories. QFD is used to determine customer needs and translate these customer needs into technical characteristics and specifications. The method developed in this study was applied in hotel services in Bali. The results of determining service improvement priorities obtained in this study indicate that service improvements should be focused on the hotel technical requirements which consist of hotel cleanliness standards, availability of housekeeping equipment, professional hotel interior and exterior designers, personnel management, general affair management, employee education and training, and customer relationship management. This method has been successfully applied in the hotel sector. In addition to the hotel sector, this method can also be applied in other service sectors.
Highlights
Service quality is a critical success factor that enables a firm to differentiate itself from its competitors
Good service quality leads to customer satisfaction, positive word of mouth, the retention of existing customers, and the attraction of new customers (Ladhari, 2009b)
Kansei engineering can be integrated with other relevant methods or techniques
Summary
Service quality is a critical success factor that enables a firm to differentiate itself from its competitors. Good service quality leads to customer satisfaction, positive word of mouth, the retention of existing customers, and the attraction of new customers (Ladhari, 2009b). Customer satisfaction can be ensured by providing high quality services (Getty & Getty, 2003). Service quality is an antecedent of customer satisfaction (Deng et al, 2013; Nunkoo et al, 2019; Hong et al, 2020). Service quality has a positive relationship with customer emotions (Jang & Namkung, 2009; Ladhari, 2009b). Customer emotions have a positive relationship with customer satisfaction (Liljander & Strandvik, 1997). Barsky & Nash (2002) have shown that customer emotions can affect customer satisfaction and loyalty Customer loyalty is related to the possibility of a customer returning, providing positive word-of-mouth, and providing references and publicity (Bowen & Shoemaker, 1998). Barsky & Nash (2002) have shown that customer emotions can affect customer satisfaction and loyalty
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