Development of a system of key performance indicators in the management system of aviation training complex

Abstract

The relevance of the research topic is due to the fact that Air Training Complexes (ATC) are systems of many interconnected business processes, where the violation of one of the processes can hinder the achievement of the company's goals. Modern approaches to managing the commercial activities of companies define key performance indicators (KPIs) as a system of indicators that assess the degree of achievement of certain business objectives. Our study of the commercial activity of AZAL "Flight Training Centre" shows that the system of key performance indicators is not used to assess the effectiveness of commercial activity, although the sphere of ATC services requires increased attention to the construction of effective management with the possibility of assessing the results. In addition, the authors propose the use of Dupond's analysis as a tool for comprehensive assessment of the efficiency of the commercial activity of the ATC in order to identify the weaknesses of the ATC and timely development of measures to improve and increase the efficiency of its commercial activity. The purpose of this study is to develop a system of KPI indicators for a comprehensive assessment of the effectiveness of the management of the commercial activities of aviation training complexes, taking into account the specifics of the airline and the main areas of activity, using the tools of strategic management and marketing. Research methods - in the process of research the authors used both empirical and theoretical research methods, qualitative methods of interpretation and explanation of the characteristics of the studied economic object, methods of system analysis and decomposition. Significance of the study - the theoretical and practical results obtained can be used by ATC management as a tool for assessing and improving the efficiency of business activities. Results of the research - as a result of the research conducted on the basis of the analysis of the commercial activity of AZAL "Flight Training Centre" ATC, a system of key performance indicators of commercial activity in the following main areas has been developed: financial, production, customer relations and development indicators.