Design Creates Employment---Exploration on the Poverty Alleviation by Employment in Poverty-stricken Areas of Ethnic Minorities

Abstract

It is purposed in 2019 Central Document No.1 that we should adhere to the general policy of giving priority to the development of agriculture and rural areas, and it is stressed in the chapter of “developing rural industries and expanding the channels of farmers’ income” that we should “innovate and develop the rural handicraft industries with national and regional characteristics”. Taking the comprehensive development and utilization of intangible cultural resource of Jianghua Yao autonomous county as the direction of targeted poverty alleviation, Central South University implemented the design, development and production of creative cultural products of Yao national group in Jianghua and transferred the right of commercial development to local enterprises, increasing the ability of producing by training the local residents’ working skills. Through these methods, we can use economic confidence to drive the cultural confidence, ensure the steady employment, increase people’s income and help the local ethnic groups find jobs in their hometown.