Abstract

Under the background of the big data era, based on the regional characteristics and traditional national culture of Jilin Province, this paper focuses on the application of big data technology in the design and development of animation, cultural and creative products in different links. With big data technology as the guide of product design, the paper puts forward innovative design ideas and methods for the design of animation and cultural and creative products in Jilin Province to construct and develop the IP effect in this field, thus enhancing the competitiveness of Jilin Province in this field and solving the current problems in the development of the animation and cultural and creative industries in Jilin Province.

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