Decoding art communication studies in the age of digital technology: Toward the redefining and reshaping of the medium

Abstract

The new age of consumption demands that art communication studies be redefined and reshaped. Media and media innovation have been main concerns in the research of art communication. Integration experience is becoming the core of the innovation of new consumption in China, as infrastructure, media content, consumption context, and structure change under the influence of digital scenarios. New forms of media revolutionize art communication media, which are being reshaped in aspects of communication such as form, content, function, and carrier. The reshaping is happening with the development of theories and new forms of business, emergence of new consumption, new technology integration, media integration, and so on. Therefore, the life-changing development of media integration determines the strategic and practical significance of the third media.