Techno Generation: Social Networking amongst Youth in South Africa

Abstract

Internet and cell phones can be considered as new media compared to traditional media types and have become a fundamental part of the lives of many young people across the globe. The exploratory research study investigated the diffusion and adoption of new media innovations among adolescents. It was found that new media have diffused at a high rate among South African adolescents who are not only the innovators in this area, but also changing their life styles to adapt to the new media. Social networking grew to prominence in South Africa especially among the youth. The protection of children from potential harmful exposure and other risks remain a concern and adequate measures need to be initiated and implemented for children to enjoy social networks and other forms of new media. The exploratory research study provided worthwhile and interesting insights into the role of the new media, in the lives of adolescents in South Africa.