Abstract
The da'wah propagation of Islam in the archipelago has shown such strong accommodation to the local traditions of the local community. This shows that the character of Indonesian Islam is able to dialogue with tradition and culture. This paper tries to examine the concept of cultural da'wah and the relationship between Islam and local culture. Cultural Da'wah is a da'wah that considers all forms of culture that are developing in society. Cultural propaganda is one of the da'wah approaches in dealing with heterogeneous societies of culture. Islam has an important role in facing cultural transformation. The process of Islamic dialogue with community traditions can be realized with cultural systems and mechanisms in dealing with local negotiations. From the display illustrates that in reality, Islam is in contact with local teachings (traditions) so as to form a new formulation of Islam and Islamic local culture.
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