Abstract
Social media has developed very rapidly, there are many new phenomena that have emerged so that many people express themselves through online media applications. The emergence of the foodstagram phenomenon where someone who is called likes to take photos of food is then published on social media. This study aims to reveal the communication experience and self-concept of foodstagrammers in Bandar Lampung City which is seen through the context of physical, psychological, and social characteristics. The approach in this research is a qualitative approach with the type of phenomenological study. Subjects in this study were selected purposively. Data collection was obtained through in-depth interviews, observations or observations and literature studies. The results of this study found that the self-concept of the foodstagrammer is a positive self-concept because all informants feel comfortable and open with themselves and the activities they do as foodstagrammers. On the physical aspect, all informants have positive and negative self-concepts. On the positive self-concept is where they show the advantages possessed by each of them. In the psychological aspect, all informants have a positive self-concept including thoughts, feelings, and attitudes they have. Then, in the social aspect, the self-concept obtained is positive because their environment and social fully support their activities.
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