CURRENT STATE AND PROSPECTS OF THE POST-WAR GROWTH OF INTERNATIONAL BUSINESS TOURISM IN THE CONCEPT OF SUSTAINABLE DEVELOPMENT OF THE TOURIST INDUSTRY OF UKRAINE

Abstract

In the presented scientific article, on the basis of the complex of studies carried out, the author analyzed the current state and prospects of the post-war growth of international business tourism in the concept of sustainable development of the tourist industry of Ukraine, as one of the leading tools for stimulating the recovery of the state's economy. The conducted author's research made it possible to determine that international tourism in general and its elements in particular, such as business tourism, are an extremely important aspect of the tourism industry of our country in terms of effective management of economic processes and require a corresponding update of approaches to their implementation, provision, development and quality review in relation to their implementation in life precisely in the concept of sustainable development. A study of the international tourism statistics of our country and a comparative analysis of the volumes of outbound and inbound tourism expenditures were carried out, the factors of negative impact on their level were systematized and analyzed. An improved author's understanding of the directions and prospects of the post-war growth of international business tourism in the concept of sustainable development of the tourism industry is provided. Also, the main features and principles of "sustainable tourism" are briefly explored, and the author's vision of this direction in a perspective context is proposed. Tourism has been proven to be one of the world's largest industries and categories of international trade, defined by an impressive network of socio-economic activities and the infrastructure necessary to support it. Based on this, it is shown and proven from the author's point of view that the implementation of international business in the concept of sustainable development in the post-war period will make it possible to: master the latest organizational and economic values and adapt to them; implement the concept of sustainable development in the international business tourism industry based on the definition of the features of its creation, distribution, accumulation and consumption of results; to form a new model of implementation and consumption, taking into account factors of a socio-ethnic nature.