Cultural Thematic Tourism Itineraries: Mediators of Success

Abstract

This article argues for the need of studying to which extent certain psycho-social features characterizing the cultural profile of the communities involved in tourism activities on cultural routes (like the community culture of openness, social distance, community traditionalism and institutional traditionalism, the ability to take risks, ethnic (in)tolerance, the level of intergroup trust or intergroup prejudice etc.) act as mediators or moderators of the impact of traditional cultural heritage on the successful implementation of tourism activities within the communities, the development and tourism performance output indicators and the willingness to collaborate with other traditional communities along the cultural itinerary axis.