Abstract
Abstract Recently, commercialization of university research products sre getting attention from various sectors mostly from the Malaysian government to be as one of the key aspects that contribute to the economic growth. It is proven by developed countries that commercialization of university research products can generated income for the particular nation through the sale of R&D and innovations products. Therefore, this study attempts to investigate on the importance of entrepreneurial orientation (EO) towards the commercialization of university research products. It is believe that EO may help to improve the rate of commercialization of university research products in Malaysia. Comprehensive literature review discussed to argue the importance of EO towards the dependent variable. A questionnaire survey was conducted for this study and the questionnaire was distributed to the 30 respondents from five Research University in Malaysia. An early result shows that all constructs have good internal consistency reliability ready to be test in the next stage.
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