Abstract

Institutions of Higher Learning in Malaysia had been viewed as the source for new innovation. Hence, few universities in Malaysia had been upgraded to the status of Research University to reinforce the nations New Economic Model via research, development and commercialization of new innovation. As such, Technology Driven innovation model that traditionally used by academic in Institutions of Higher Learning is now insufficient to support the innovation work within the scope and definition of Research University, this is due to it is lack of focus on commercialization element. Therefore, this paper aims to propose an innovation model devotes to Research Universities in Malaysia. In line with this, the paper reviews the important elements of innovation, followed by comparison of elements in corporate and academic innovation models. Finding from this paper suggested that building-up innovation competency in Research University requires an innovation model that integrates all innovation elements from holistic business points of view. The paper proposed an integrated innovation model based on Total Innovation Management paradigm. The proposed model has descriptive value in terms of studying, classifying and defining the important elements and relationships that govern innovation process and management aspects in Research universities within Malaysia.

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