Abstract
The objectives of this study were to study 1. The needs of cultural tourism in 3 southern borders of Thailand 2. To create cultural tourism route in 3 southern borders of Thailand to support Muslim Indonesian Tourist 3. To evaluate Muslim Indonesian Tourist’s satisfaction of cultural tourism route in 3 southern borders of Thailand. Using Semi-structure interview a group of 6 people to find the need of traveling. Selected the cultural tourist attractions with the potential of Muslim Indonesian tourist’s need for establishing cultural tourism route in 3 southern borders of Thailand. Tourism activities on this route has been tested to analyze and evaluate the potential of the route. Measured tourists’ satisfaction by in-depth interview. The study result showed that most of Muslim Indonesian tourists wanted to visit 3 southern borders of Thailand for cultural reasons due to halal approachability, multi-cultural reasons, Culture and historical linked of their own and want to learn about Thai Muslim way of life. The formation of tourism route conducted by selecting cultural tourist attractions with the potential of Muslim Indonesian tourist’s need these include: religious place, ancient remains, local market, local museum and religious institution (Pondak). The evaluation of satisfaction showed that all 10 tourists satisfied with the route and suggested that primary facilities should be developed. Cultural tourism route should be systematically publicized. The result of this study will be the key information for all nations to use in their marketing to attract Muslim Indonesian and Muslim travelers around the world.
Highlights
Muslim tourism market is a high potential and fast-growing market
Wauttichai Bhutae (2017) Pointed that ASEAN Muslim tourists mainly travel to Thailand for the purpose of relaxation because Thailand has many tourist attractions with great tourism potential that meet the requirement of Muslims, such as Halal food and Prayer room according to the Islamic requirement
It is predicted that world tourism market will generate up to $3 billion in 2026 (Center of Tourism Research and Development).A report from Travel company the Global Muslim Travel index (GMTI,2015) mentioned that 50 percent of Muslim tourists travel as a family, travel for business, health and relaxation, knowledge acquisition and learn about different cultures
Summary
Muslim tourism market is a high potential and fast-growing market. there is enormous money to generate in the tourism industry. It is expected that by 2025 there will be 200 million Muslim tourists which mainly choose to travel within the Islamic Cooperation Organization (IOC) countries only. Wauttichai Bhutae (2017) Pointed that ASEAN Muslim tourists mainly travel to Thailand for the purpose of relaxation because Thailand has many tourist attractions with great tourism potential that meet the requirement of Muslims, such as Halal food and Prayer room according to the Islamic requirement. It is predicted that world tourism market will generate up to $3 billion in 2026 (Center of Tourism Research and Development).A report from Travel company the Global Muslim Travel index (GMTI,2015) mentioned that 50 percent of Muslim tourists travel as a family, travel for business, health and relaxation, knowledge acquisition and learn about different cultures
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